Which Danny Sullivan sent her flowers for using the bot, much to my amusement. And by all reports, it works pretty well. With Forbes gushing “I'd rather use the bot than try to order flowers from their website. It's quick and easy without the 30 steps required to complete a purchase. I go on to say, "In its next generation, I expect 1-800-Flowers to ping me on special occasions, automatically send Facebook messages to the recipient, and notify me on Facebook that the flowers have been delivered. The combined digital and physical experience will up the game in the flower delivery industry.” Conversational commerce makes a lot of sense. Chatbots enable natural language searches. Rather than having to navigate through a tree of categories; bots can (with permission) access your name, address, and payment information stored in Messenger, enabling one-click payment.
Another well-known Facebook bot for e-commerce Fify by Fynd wants to help you discover fashion effortlessly. When I put it hair masking service through its paces, the user experience was pretty poor, and when I asked in exasperation if it was planning on taking over the world, it replied, “I'm not sure, but I'll do my best. better to learn.” Advertising Continue reading below Should you create a Messenger bot? I wish the answer was a simple “Yes!”, but it takes three yeses to three questions: 1. Is your audience on Facebook Messenger? Many companies assume everyone is on Facebook without doing a quick check. Especially if your target audience is millennials or emerging market customers, they are not guaranteed to use Messenger as their primary chat application.
If they prefer SnapChat, WhatsApp, WeChat, or whatever, you may want to focus your marketing efforts on those networks. If on the other hand, you have an audience that uses Messenger a lot in their personal lives, chances are they will adapt quickly and even enjoy communicating with your brand on Messenger. MAU of chat applications in the world 2. Can you support your Messenger bot? Building a bot for Facebook will take resources – mostly staff time and expertise – not just before launch, but on an ongoing basis. Even with automating a bot, you'll need to take time to promote it, monitor any questions your bot can't answer, report on the overall customer experience, and work to continually improve the bot's capabilities by analyzing , ranking and integrating User Feedback.