To create these pages I am going to indicate practical tips that are shown within facebook for their elaboration. Set a page as global Go to your company page and follow these steps: Go to settings; Click on the "Global Pages" tab; Add a page; Define the Jewelry Retouching Service segmentation preferences, as well as the country and language; Click save changes. Previous pages to be unified You may be wondering: There are brands that have created their page by country, what happens to the content, then, if I want to consolidate everything within a global page? Facebook is aware of this and will not allow your digital marketing strategy to be affected, so it suggests that you have at least two market pages made to be consolidated. Creation of local
content/uploads/sites/3/2018/05 /materiais_banner.png" title="Facebook Ads: the practical guide to create campaigns" description="Learn with this ebook how to: invest in a campaign, create ads, the basic and fundamental structure, among others." button="Get the free PDF!" ] If you are thinking of using a global page to work on your content marketing strategy in different cities, unfortunately it is not possible. In this case, the recommended, depending on your digital marketing strategy, is: If you want to maintain your market page, you can segment the publications made depending on the city or province you want to target. This can optimize your work time required to publish the content corresponding to each city. If you consider that your company would work better in a specialized way in each city because, for example, it constantly promotes local events, then you can create several pages per region,
although this will require more work and attention to detail. Segmentation is still key Even after setting up your global page, you need to consider targeting your posts. It is true that Facebook does it for you, by country and language, but at the moment of publishing, are you keeping aspects such as interests or age segmented? It is useless to continue creating and publishing content without taking it to a proper segmentation of your audience, so take advantage of having a global page to achieve it. conclusion The use of global pages is especially useful for companies that offer products or services in different languages or time zones. If your company is starting to operate in other countries, this is an excellent alternative for the performance of your social media strategy.