A system similar to SMS has opportunities for marketing. The RCS is not only a good channel for marketing, but it could become the most effective in the coming years. RCS is an enriched SMS The RCS is being supported by the main operators around the world, the GSMA and the great Google . It is a system that aims to improve the current SMS , based on the same principles. It allows you to send massive messages , it does not depend on the internet and any mobile on the planet can receive them.
They are updated in order to be more effective they include buttons, graphics, images and have the possibility of interacting with the installed apps. It is something Taiwan phone number list similar to WhatsApp or Facebook Messenger, but without the need to install anything or have an Internet connection . RCS work over mobile networks just like SMS. One step ahead in marketing The RCS system is, if possible, even more interesting for marketing than SMS . The possibility of including images, graphics, interactive buttons or codes takes the possibilities to another level. Of course, it is a more user-friendly system.
Which can easily respond or confirm an appointment. Who confirms an appointment via SMS? Nobody! With RCS things will change, as user interaction will be simpler and more intuitive. An open rate similar to SMS To this day, SMS continues to have the highest opening rate over WhatsApp, email or social networks. With the RCS, being a very similar system, we could see a very similar rate. This point, along with the previous ones, make the new RCS system one of the most important marketing tools today.