Just because there are pages that outrank you with fewer backlinks, that doesn’t always mean there’s an opportunity to get more traffic by republishing your post. If product, category, or landing pages are outranking you, then maybe searchers aren’t looking for blog posts.
For example, it’s clear from the titles and URLs that the pages outranking us for “guest blogging” are blog posts. That’s a good sign. It tells us that the type of content searchers want to see is blog posts.
However, it’s an entirely different story for “website traffic.” All the pages that outrank us are landing pages with free tools.
10 serp website traffic
It’s unlikely that we could outrank them just by refreshing our content. Most people are looking for tools here, not blog posts.
Step 2. Refresh the content
If you’ve found a post that could use a refresh, you can’t just update it any old way and expect more organic traffic. You need to take a systematic approach.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Here are the steps:
Make sure your post aligns with search intent
Analyze the top-ranking pages
Analyze your backlink profile
A. Make sure your post aligns with search intent
Search intent is the reason behind a searcher’s query. We already assessed this to an extent in the previous step when checking whether the pages outranking us were blog posts or something else.
But search intent goes deeper than the type of content. You also need to make sure your post aligns with the desired content format and angle.
This is the format of the pages most people are looking for. Common formats include:
Expanded definitions (i.e., what is / what are type posts)
If we check the SERP overview for “guest blogging,” we see two main formats: expanded definitions and guides. Ours is neither of those, which is probably part of the reason it isn’t ranking.