Parallel to the in-house boom, on-house also appeared, which sounds similar but is not the same. The on-house agency implies continuing to work with an external agency, but making it much closer. The agency's workers work within the company and with the company's own teams, thus staying halfway between what was done before and what seems to want to be done now. Read's words can lead to the conclusion that perhaps the future could happen usa phone list and that companies could position themselves more and more there. It is not what he points out, but by analyzing the things that he recognizes, conclusions can be reached. The manager acknowledges that there is an increasing demand for services that put the agency much closer to the company (WPP already has some 2,000 workers usa phone list in co-location) and that clients see this with increasing eyes. The agency can solve your problems from within and at the moment they arise. By Writing News ADVERTISING INVESTMENT March 5, 2019 Digital channels, engine of investments in marketing and advertising 18th wave of TREND SCORE barometer promoted by the Spanish Association of Advertisers and SCOPEN Tags investment advertisers advertising marketing read later favorites 0 ads healthfestival.
Health Festival SaludFestival celebrates its 5th Anniversary, it is part of the most important birthday of advertising and health. The latest edition of TREND SCORE, a barometer of investment trends in marketing and advertising of the main advertisers in the market, indicates that digital channels are the clear engine of usa phone list growth. This is usa phone list one of the conclusions derived from the responses of the 73 professionals who have participated in this barometer -usa phone list , Advertising and Media directors-. Advertisers increasingly focus their communication efforts and actions on these formats, in which the largest increases in the allocated budget are recorded, especially in performance, social networks, web, programmatic purchase and pre-post roll. Likewise, as already pointed out in the previous wave of TREND SCORE, further work has been done to identify other areas of investment in communication by advertisers beyond the media.
The results obtained indicate that, on average, there is more than 26% of the budget that is not allocated to actions/channels controlled by current market measurement and tracking models. Advertisers continue to bet on working on projects focused on user experience, data, dashboards usa phone list process automation. In about half of the cases, an additional budget is enabled for this. However, 40% extract the budget from the investment in ATL; data that doubles that of the previous wave. The new way of communicating, beyond the traditional media usa phone list measurements, is clearly reflected in the evolution of investment in marketing and advertising. The areas that represent greater stability are research and promotion, which closed 2018 with -0.5% and +0.6%, respectively. However, on the opposite side are the statements regarding marketing and advertising, after which there is evidence of a closure of 2018 with a decrease of -2.2% in both marketing and advertising. Less than half of advertisers indicated that their budget has remained stable in the second half of 2018, about 43% have decreased it. Regarding the expectations for 2019, they are conservative since indices of -0.8% and -0.5% are detected for both marketing and advertising, respectively.