How quickly top brands respond, take a look at this reply from mcdonald’s, which they tweeted within six minutes of the customer’s original tweet: mcdonald's twitter reply more twitter marketing statistics a simple reply will leave 77% of twitter users feeling more positively about a brand. Conducting customer service on twitter increases overall customer satisfaction by 19%. 85% of smb owners use twitter for customer service. 82% of b2b content marketers who use social media distribute content on twitter. In terms of brand engagement, twitter is the social media platform. Twitter advertising statistics alongside organic twitter marketing, twitter advertising also holds enormous potential for your business: 32. Twitter ads carry more impact than television, according to 81% of users.
Move over, tv commercials. Make way for twitter advertising! These improved customer sentiments indicate more potential for your twitter advertising strategy to drive results. With more users viewing your ads for longer — and having a positive experience with them — you can see an improved return on your ad spend. 33. Twitter ads are informative, according to 73% of users. Similarly, twitter users find ads on the platform informative, meaning Pharmaceutical Email List they gain value from the paid posts. When people receive value from ads, they’re more likely to respond positively to them. 34. 67% of users find twitter ads to be relevant to their interests. Not only do twitter users find ads informative, but they also find them non-intrusive and relevant to their interests. Combined, these statistics mean the user experience with twitter ads holds promise for your brand’s investment. 35.
When companies use influencer marketing on twitter, purchasing intent increases more than 500%. Already, you can see the benefits twitter brings to your business, but if you want to generate even more substantial results, try influencer marketing. When you partner with an influencer in your niche, you leverage the trust they’ve earned with their audience. It’s no surprise, then, that influencer marketing on twitter creates drastic gains in purchasing intent. More twitter advertising statistics twitter ads can reach 47 million americans. Twitter users view ads 26% longer than users on other social media platforms. When you invest in video ads, you can cut your cost-per-engagement by over 50%. Twitter’s cost-per-click (cpc) was $6.46 in 2021, lower than other social networks.