The Singles Day on November 11 and the Black Friday shopping festival around November 25 are very short. Which shopping season is more popular with consumers? In fact, it depends on which market Alibaba and Amazon have a large share and a large influence. In China, there is no doubt that Double 11 is the biggest shopping festival. Taiwan is also dominated by Double 11. In the United States, of course, Black Friday is the most important shopping season.
Amazon entered the European market earlier, popular database and has become one of the most important e-commerce companies in the market in many countries such as the United Kingdom and Italy. AliExpress has a small share in Western Europe, so sales in November are dominated by Black Friday. (Note: Alibaba, sales promotion in markets other than China, is carried out by
Aliexpress (hereinafter referred to as Ali in the article) In contrast, AliExpress operates better in Eastern Europe, especially Russia. Before AliExpress entered Russia, Russia was China's Double 11 Shopping Festival, the largest overseas market, so Double 11 was an important shopping season in Russia.