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Robinrobi Seo
Jun 21, 2022
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Interview topic: There is currently a popular financial management scenario called "Dream Plan", which allows users to set a target value, and then achieve the target through regular investment or irregular deposit of funds. Please design an online financial management category email list plan for the dream plan. promotion plan. This question can be designed from the aspects of product design, targeted user groups, early stage of promotion, mid-stage promotion and category email list post-promotion stage. 1. Product Design The main function of this product is to help users accumulate wealth slowly, so that the wealth value can meet the user's psychological expectations, so that users can achieve their own small goals. All promotion plans and target groups must be based on the core functions of the product, and must not deviate from the purpose of the product category email list itself. There are already countless wealth management products on the market. If you want to launch a new wealth management product, then the product must be flexible, simple in function, easy to use, and the promotion efforts category email list should be strong; fixed investment or irregular deposit of funds is relatively relatively Flexibility is an advantage of this product. 2. Targeted user groups These more flexible financial products usually have low thresholds and low returns, and are more suitable for people who are just entering the society and with lower incomes. Such people are usually around 18-30 years old. Those older than 30 usually have stable jobs and higher incomes, and they are more inclined to some advanced and complex financial products; such products have high thresholds, but will bring relatively more benefits, so the “Dream Plan” "The users category email list of the product are 18-30 years old, with unstable or lower income groups. 3. Early stage of promotion Promotion stage: The initial stage of promotion is also the introduction period of the product; this category email list period is very important, the product must be introduced into the market, so that the target group can have a certain understanding of the product through various channels. Promotion goal: The promotion goal at this stage is to let users fully understand the functions, effects.
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