Your message should be clear, not blunt. While bluntness is a useful tool in some cases, when you introduce a product, the process should be gentle. You don't want your customers to feel pressured to buy your service; you want them to buy it because they recognize its value. While not every customer will buy right away, make sure you provide more information to those who need it. An interest in getting more information suggests that the person is seriously considering a purchase. Cultivate this thought, and you can often turn a "maybe" into a clear "yes." Even if customers don't buy the advertised products, they may buy other products or services you offer. With this in mind, every ad should provide some form of contact information. Whether it's industry mailing list website address, email address, or phone number, make sure people who want more information know where they can get it. Use multiple ad platforms Never limit yourself to one advertising platform, no matter how widely used. No matter how prevalent TV, Facebook, or Twitter usage is among your target demographic, you're likely to miss some. Getting information across platforms maximizes the way potential customers find your information. Carefully prioritize your platform. If your audience is primarily limited to Facebook, Twitter, and YouTube, then do your best to create appropriate content for these sites. Limiting the number of platforms you use means it's easier to keep your message consistent, and it means you can focus your efforts on the platforms that offer the best returns.